Authors: Fabian Robert Haslach, Matheus Oliveira Dos Santos Nobre, Maycon Douglas De Oliveira, Yannik Pfau
Label: Warner
Type: Dance
ONFAYA, the duo with over 462K follower on their instagram account thanks to their IG reels, received lots of support from all over the world .For their release “Mamãe Oxum“ they combined their groovy sound with Aycond, an experienced DJ in the electronic music scene that has collaborated with MoBlack on his last release “O Cajado”, and MEVIL, a DJ and producer with an Afro & Organic House background, supported by David Guetta, Dimitri Vegas & Like Mike, Steve Aoki, SamFeldt, Antdot, Themba, Pablo Fierro, DSF, Nico De Andrea
Mamãe Oxum received early support via Inflyte from major names like Jamiie, DavidPenn, Eden Shalev, Don Diablo, Steve Lawler, Hector Romero, Toca Disco & M2ORadio. The track received feedbacks from Novak DJ, Manu Naykene, Mott DJ and was played inseveral recorded live sets in Rio de Janeiro and Buenos Aires and at several events at Lake Contance, Antarctica, Berlin, Alanya. The IG Reels promoting the track posted by the artists received 22k views in one day.
Mamãe Oxum is backed by a dynamic promotional rollout: combining early DJ promo via Inflyte, targeted Meta Ads , and TikTok activations with curated influencer support, O&O targeted content and a dedicated network of music pages like Novak, Manu Naykene and ONFAYA themselves. A strategic playlist pitching campaign has been made in afro house genre. It will be added to the playlists Spotify of the artists “Afro House” and “LatinHouse” and will be played in upcoming shows at Parktheater Kempten, O-Beach North Coast, HiroBay Bucharest, Stotzhof Lake Constance.
Gianluigi De Rosa
Mamãe Oxum received early support via Inflyte from major names like Jamiie, DavidPenn, Eden Shalev, Don Diablo, Steve Lawler, Hector Romero, Toca Disco & M2ORadio. The track received feedbacks from Novak DJ, Manu Naykene, Mott DJ and was played inseveral recorded live sets in Rio de Janeiro and Buenos Aires and at several events at Lake Contance, Antarctica, Berlin, Alanya. The IG Reels promoting the track posted by the artists received 22k views in one day.
Mamãe Oxum is backed by a dynamic promotional rollout: combining early DJ promo via Inflyte, targeted Meta Ads , and TikTok activations with curated influencer support, O&O targeted content and a dedicated network of music pages like Novak, Manu Naykene and ONFAYA themselves. A strategic playlist pitching campaign has been made in afro house genre. It will be added to the playlists Spotify of the artists “Afro House” and “LatinHouse” and will be played in upcoming shows at Parktheater Kempten, O-Beach North Coast, HiroBay Bucharest, Stotzhof Lake Constance.
Gianluigi De Rosa
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